Real estate brokers operating under the traditional model may charge you a commission fee of 6% (or more) of the selling price of your home. My full-service commission fee ranges from 3.25%-5.0% of the selling price of your home, depending on the selling price and depending on whether I find your buyer or a cooperating broker finds your buyer.
Here's how the commission fee breaks down: The basic fee ranges from 4.0%-5.0% of the selling price, as shown on the graduated scale below. Your home will be placed on the Multiple Listing Service (MLS), with a 2.5% commission offered to a cooperating broker who succeeds in finding a buyer (The 2.5% commission is set by market conditions, and is generally considered the minimum commission acceptable before a cooperating broker will diligently search for a buyer for your home.). At the same time, I will be searching for a buyer for your home, offering a 1% rebate to a buyer who deals with me directly rather than through a cooperating broker. If I succeed in finding the buyer, the 1% rebate will be taken from the 2.5% that would have gone to the cooperating broker. Of the remaining 1.5%, .75% will be retained by my office and .75% will go to you as a reduction in your commission fee.
The buyer rebate works to your advantage in two ways--it substantially reduces your commission fee and it makes your home more attractive to buyers. Keep in mind that other brokers who find buyers for their own listings typically "double-end the deal" and keep the entire commission that would have gone to the cooperating broker. Rather than "double-end the deal," I retain .75% and use the remainder to create a better deal for you and the buyer.
Commission Fee Schedule (excludes vacant land, mobile homes & short sales; Buyer w/Broker refers to a buyer who is represented by another broker, Buyer w/o Broker refers to a buyer who is represented by Evergreen Realty)
Place a "Presented by Evergreen Realty" sign with a flyer box in front of your home and post directional signs off the premises as needed.
Take professional quality photographs of your home for advertising purposes.
Place a photo ad of your home in the Sierra Foothills edition of HarmonHomes.com, a monthly real estate publication (The ad will also be published online at HarmonHomes.com.).
Produce a walk-through video of your home for advertising purposes.
Present your home on Evergreen Realty's website as a "Featured Listing."
Place your home on the real estate industry version and the public version of the Multiple Listing Service (MLS), visited daily by thousands of real estate professionals and home seekers. This is by far the most important tool in making your home visible to prospective buyers.
Place your home as a premium listing on Realtor.com, the most popular real estate website in the world. Premium listings are given advertising priority over standard listings and allow the agent to add up to 25 photographs instead of the standard 4 photographs.
Place your home on other home marketing websites, such as Zillow.com, Trulia.com and Movoto.com. These websites accept placement of properties already listed on the MLS, giving prospective buyers another avenue through which to find them.
Place a weekly photo ad of your home on Craig's List under "Real Estate for Sale".
Schedule your home on the El Dorado County Association of Realtor's home tour for a personal showing to local real estate agents (at your option).
Hold an Open House for your home monthly at a time convenient for you (at your option).
Other Services
Place a lockbox on your home so that other real estate agents may show your home to prospective buyers (at your option).
Visually inspect the interior and exterior of your home; advise you on disclosures and provide you with suggestions for making your home more attractive to buyers.
Qualify prospective buyers.Draft and or/review pertinent documents (e.g., offers and counteroffers, escrow instructions, disclosures, title reports); provide advice and negotiation as needed.
Monitor and assist in all steps and progress toward closing escrow.
*Some services not included for vacant land, mobile homes and short sales.
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For-Sale-By-Owner Services
If you should decide to market your property on your own, I also provide ancillary services that may help you find a satisfactory compromise between the (usual) ineffectiveness of marketing your property on your own and the expense of marketing your property with a real estate broker. My schedule of fees for services is as follows:
Provide a set of 25 or more professional quality photographs of your house and property: $100.00. You can utilize 25 photographs if you list on the Multiple Listing Service, although most websites will limit you to fewer than 25 photographs.
Install and maintain a signpost and flyerbox in front of your property for a period of up to six months: $75.00 if you hang your own "For Sale By Owner" type sign on the signpost or $100.00 if you choose to have an "Evergreen Realty" sign hung on the signpost.
Provide 50 professional quality flyers, on cardstock or other heavy paper: $25.00. The flyers would utilize my photographs or quality digital photographs that you provide.
Upload your property as a listing on the Multiple Listing Service, with a narrative description, directions, and photographs (my photographs or quality digital photographs that you provide), for a period of up to six months: $250.00. This would be for an entry-only listing, with no additional services except to update the listing information as needed and to direct all inquiries to you (Your contact information would also be in the listing). Your listing will also be uploaded to several other websites (such as Realtor.com, Homes.com, Trulia, Zillow, Craig's List, etc.) and will be visible to buyers and to third-party brokers representing buyers. Third-party brokers will not participate unless the listing offers them compensation, and a minimum compensation of 2% of the selling price should be offered to a third-party broker who secures a buyer. If you secure a buyer directly or through Evergreen Realty, you will owe no compensation other than that specified in this fee schedule.
(Purchase of the Multiple Listing Service listing will also include the DVD "Sold...123 - Preparing Your Home for Sale" and the booklets "Seller's Guide to Selling a Home", "Buyers' and Sellers' Guide to the California Residential Purchase Agreement", and "Consumer Guide to Disclosure Requirements for Sellers".)
Provide you with an electronic keybox for a period of up to six months, so that real estate agents can show your property to clients while you are away: $50.00. The keybox would be placed over your front doorknob or other conspicuous location.
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When selling your home, there are no guarantees that a buyer will simply walk through the front door. There are steps that you need to take so that your property receives maximum exposure to attract a ready, willing and able buyer.
The appearance of your home, a buyer's first impression, and other considerations can also affect the sale of your home. Have you considered that home prices in your neighborhood and the value of your property are also factors used for pricing your home? In many cases you may have to bring your home to the buyer. Effective marketing will help ensure that your home is sold in a timely manner at the best price.
Below are some articles that you might find useful in the home selling process. Please feel free to click on one the links to read more.